pricebeam
Pricing Power and Marketing Investments
Webinar where you will learn about using pricing insights and market research to determine levels of marketing expenditure.
Great webinar about how to use pricing insights when developing an emerging market strategy.
I recently did a webinar about how pricing can play an important role in emerging market strategies.
Register here to see the recording: https://info.pricebeam.com/emerging-markets-pricing-transformation-with-willingness-to-pay
The webinar looks at the best practices around willingness-to-pay research, and how insights such research can be used to improve profitability and product development, and aid emerging market innovation.